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Beiersdorf Bounces Back in 2Q

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By: TOM BRANNA

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After a flat first quarter, sales of Beiersdorf’s branded consumer division grew 5.9% in the second quarter and operating earnings jumped 11.7% Sales for the consumer division, which includes the skin care brands Nivea, Eucerin, La Prairies, Juvena and others reached $1.26 billion. The group said sales and profit growth was driven by successful product launches, particularly the introduction of a new Nivea Sun line and a new Nivea Pure deodorant in Europe. The Nivea men’s skin care series also...

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